Short-term Volunteer Projects
We have a number of needs for volunteers with professional and specialist expertise to help us for a defined time period on a number of short-term volunteer projects. If you have professional experience and skills, and would like to do pro-bono work for us, read on for more information about current opportunities.
Social Media Campaign Project
Minimum commitment required is 40 hours over a 3 month period
Description of the project:
A social media campaign is a focused marketing push toward an organization's goal, whether it's boosting attendance at an event, fundraising for a specific project, or spreading awareness about a program or issue. Using social media platforms can effectively communicate an organization's message to an online audience surrounding a specific issue, event, or purpose.
All Girls Allowed is in need of an experienced social media person who can both plan and implement a campaign. Once the project is finished, we are particularly interested to see a "how to maintain" or "how to do another campaign" document that will aid future efforts.
The campaign should create community and drive traffic to the All Girls Allowed website with the main goal of increasing donations.
Deliverables:
A 3-month social media campaign that helps an organization achieve a specific goal. At the conclusion of the campaign, the professional will conduct a wrap-up session to determine the campaign's effectiveness, define which techniques were most effective, and offer advice for future campaigns and strategy.
Professional Prerequisites:
Must have:
· Experience with creative social media campaign development
· Ability to articulate clear goals of a campaign and develop a strategy to reach them
Would like to have:
· Ability to provide examples of previously executed campaigns and their results
Project to produce an online marketing plan
This is a project requiring a minimum 40 hour commitment over a 2 month time period.
Description of the project:
All Girls Allowed has tried various sorts of online and print marketing tools and techniques. We recognize that the volunteer who works on this project will need to work closely with All Girls Allowed's team to ask questions and conduct a marketing audit. Hopefully the various sorts of previous attempts can be evaluated and compared to new technologies and strategies that we have not tried yet, then be put into a plan to continue marketing in 2012.
The purpose of an online marketing plan is to clearly define key objectives, strategies to achieve the objectives and specific tactics within the strategy that will yield a positive growth result. Online marketing may include social media marketing, search engine optimization, display advertising on partner sites, brand integration, email blasts, search engine marketing or message board communication.
Deliverables:
An online marketing plan document outlining:
- Proposed budget (keeping in mind the organization's capital and human capital resource constraints)
- Target audience
- Strategic creative and branding recommendations that address the organization's key marketing objectives
- Recommended media planning of strategic placements, communication messages, creative designs
- Required resources and a timeline of execution
- Quantifiable metrics to evaluate the success of the plan and future campaigns
Professional prerequisites:
Need to have:
· Experience constructing an online marketing plan
· Experience executing an online marketing plan or campaign
Would like to have:
· 3-5 years of experience in digital media planning, digital media sales, e-mail marketing, social media campaigning, online marketing or business-to-consumers and/or business-to-business digital marketing.
Market Research Project
This project requires a minimum commitment of 40 hours over a 2 month period
Description of the project:
Market research can help an organization determine the most effective programs to maintain and pursue once it has developed its strategic vision, mission, and aspirations. Market research can consist of interviews with key stakeholders and surveys as well as literature reviews of existing research.
So far All Girls Allowed has done no market research into our main demographic groups. Who are they, what makes them give, etc..We need help figuring out where to begin searching for this information.
Deliverables:
A market research document consisting of:
- A list of key questions to be answered via market research
- A description of the research methodology
- Interview guides and surveys to be used by the organization for research
- An analysis of market research (including literature review) to support program recommendations
Professional Prerequisites:
Must have:
· Experience conducting market research
Would like to have:
· At least 2 years of experience in a relevant strategic field such as management consulting, investment banking, corporate strategy, business development or entrepreneurship
If you are interested in any of these special projects please contact Vicky with your resume.
